personal branding | Everton Tadeu

The True Cost of Fast-Fashion: How Personal Image and Branding Can Break the Cycle

Éverton Tadeu

5 days ago2 min read

The True Cost of Fast-Fashion: How Personal Image and Branding Can Break the Cycle

The way we consume fashion directly reflects the image we project. When we choose disposable pieces that lack durability and quality, we mig

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How the Bandwagon Effect Is Undermining Your Sales Without You Realising

Éverton Tadeu

Oct 263 min read

How the Bandwagon Effect Is Undermining Your Sales Without You Realising

The bandwagon effect is a psychological phenomenon that refers to the tendency of people to follow the behaviour of the group.

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Does everyone need to become an influencer?

Éverton Tadeu

Oct 13 min read

Does everyone need to become an influencer?

From a young age, we are encouraged to dream about our future. In the past, careers like doctor, lawyer, teacher, or even astronaut...

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The Impact of Failure on Personal Branding

Éverton Tadeu

Jul 163 min read

The Impact of Failure on Personal Branding

In the universe of personal branding, success stories often stand out, while tales of failure tend to be overshadowed or avoided....

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Éverton Tadeu

Apr 112 min read

How Brand Repositioning Can Be the Key to Success in an Ever-Changing Market

In a business landscape that evolves rapidly, the ability of a brand to reinvent itself is not just desirable, but essential to ensure...

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The Power of Influence Marketing and Strategic Collaborations: How Brands and Influencers Can Extend Reach and Profitability

Éverton Tadeu

Apr 92 min read

The Power of Influence Marketing and Strategic Collaborations: How Brands and Influencers Can Extend Reach and Profitability

In today's digital world, where attention is the most valuable currency, influence marketing and strategic collaborations emerge as...

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Being good is not enough: The importance of being SEEN in the digital age

Éverton Tadeu

Mar 52 min read

Being good is not enough: The importance of being SEEN in the digital age

In today's world, professional excellence alone is no longer the guarantee of recognition and success it once was. The digital age has...

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Intentional Personal Branding: The Path to Selling Online with Authenticity

Éverton Tadeu

Feb 142 min read

Intentional Personal Branding: The Path to Selling Online with Authenticity

Intentional Personal Branding: The Path to Selling Online with Authenticity In a world saturated with information and choices, standing...

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Personal Branding for Beginners: Where to Start?

Éverton Tadeu

Jan 312 min read

Personal Branding for Beginners: Where to Start?

Building an effective personal brand is an exciting and challenging journey. For beginners, it may seem a daunting task, but with the...

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Éverton Tadeu

Jan 292 min read

Building standout identities: How to differentiate your brand in the consumer's mind

Brand positioning is both an art and a science, essential for the survival and prosperity of any business in today's competitive market....

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The Unspoken Influence: How Non-verbal Communication Crafts Your Identity

Éverton Tadeu

Jan 243 min read

The Unspoken Influence: How Non-verbal Communication Crafts Your Identity

The adage "actions speak louder than words" profoundly encapsulates the essence of body language and its impact on personal and...

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80/20: The Journey to an Extraordinary Life with the Pareto Principle

Éverton Tadeu

Jan 163 min read

80/20: The Journey to an Extraordinary Life with the Pareto Principle

In the dynamic modern world, the Pareto Principle, or the 80/20 rule, stands out as a luminous path, bringing new perspectives to...

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The relevance of micro and nano influencers in branding

Éverton Tadeu

Dec 21, 20232 min read

The relevance of micro and nano influencers in branding

In the world of marketing and branding, the pursuit of influence is constant. Brands invest significant time and resources to reach a...

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Different archetypes can be valuable allies to your leadership style and transform your career

Éverton Tadeu

Nov 8, 20232 min read

Different archetypes can be valuable allies to your leadership style and transform your career

Archetypes do not define our way of being, yet it's undeniable that the archetypal characteristics inherent to our nature can be valuable...

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Éverton Tadeu

Nov 3, 20232 min read

Build your personal brand from a strong networking foundation

Have you ever wondered how some people seem to have an endless network of contacts and, as a result, achieve success more easily? Even if...

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Éverton Tadeu

Oct 25, 20232 min read

Balancing your personal life and your personal brand: challenges and strategies

In an increasingly connected world, where personal image plays a crucial role in our career and life, finding the balance between your...

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The power of stories that incorporate your personal archetype in personal branding

Éverton Tadeu

Oct 19, 20232 min read

The power of stories that incorporate your personal archetype in personal branding

Dear, Have you ever heard of personal archetypes? They are universal patterns of behaviour that represent the essence of human...

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Éverton Tadeu

Oct 17, 20232 min read

Using the Pitch to Strengthen Your Personal Brand

A strong personal brand is a powerful tool in both the professional and personal worlds. It communicates your identity, your values, and...

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Branding is behaviour: The cornerstone of career building in Personal Branding

Éverton Tadeu

Oct 10, 20232 min read

Branding is behaviour: The cornerstone of career building in Personal Branding

You may have heard that first impressions last. But when it comes to building a successful career, the first impression is just the...

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Transforming weaknesses into strengths through archetypes in personal branding

Éverton Tadeu

Oct 4, 20232 min read

Transforming weaknesses into strengths through archetypes in personal branding

In the universe of personal branding, the ability to transform weaknesses into strengths is a characteristic that can differentiate a...

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