The way we consume fashion directly reflects the image we project. When we choose disposable pieces that lack durability and quality, we mig

The bandwagon effect is a psychological phenomenon that refers to the tendency of people to follow the behaviour of the group.

As image consultants, creating and maintaining a strong personal brand is essential to adding value, conveying reliability and...

In an increasingly connected and competitive world, understanding and developing your personal brand is not just an advantage, but a...

Archetypes do not define our way of being, yet it's undeniable that the archetypal characteristics inherent to our nature can be valuable...

Have you ever wondered how some people seem to have an endless network of contacts and, as a result, achieve success more easily? Even if...

In an increasingly connected world, where personal image plays a crucial role in our career and life, finding the balance between your...

Dear, Have you ever heard of personal archetypes? They are universal patterns of behaviour that represent the essence of human...

A strong personal brand is a powerful tool in both the professional and personal worlds. It communicates your identity, your values, and...

You may have heard that first impressions last. But when it comes to building a successful career, the first impression is just the...

In today's professional landscape, where digitalization and connection are crucial, shaping an authentic and impactful presence is a...

In the fast-paced world of business, the ability to convey your personal brand succinctly and persuasively is essential. The elevator...

In the realm of personal branding, creating a persuasive and memorable brand transcends mere aesthetics and technical prowess. Emotional...

I've been reflecting on the power and importance of brands nowadays. Whether it's a cup of coffee with that green logo and the mermaid or...

In the age of human connection, vulnerability emerges as a superpower in forging authentic and meaningful careers. Here, we'll delve into...

Influence is a valuable skill beyond social media and can be a key factor for career success. Having the ability to influence people and...